Corporate Communications: The end of an era always heralds another

Effects of the media crisis on corporate communications

The media landscape is currently changing rapidly, and it is imperative that corporate communications keep pace with this changing landscape if they want to continue to reach opinion-makers. For evidence indicates that many daily newspapers will not be able to continue to exist in their current form, online magazines are set to expand their readership, and special interest magazines to take on new formats. The article below provides an overview of the main changes taking place and analyses the consequences of these changes for corporate communications.

Particularly in the USA, daily newspapers are already experiencing major difficulties, but the situation in Germany is also worrying. Due to the current economic crisis, daily newspapers have seen a decrease in the number of advertising orders and a fall in subscriber numbers because, in both countries, people can now simply read the news online – more quickly, more up-to-date and more extensively.

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