Seth Godin: Nearly Impossible

Best selling author Seth Godin shares a couple of stories about making great products and building strong customer relationships. After a few remarks, he jumps in and answers any questions attendees have to throw at him. What results is valuable insights that all brands can learn from.


Stress is healthy

Well, it´s not that simple, but stress is not as bad as everyone believed for a long time and now there is even a study confirming  that stress 1.) is a clever way to respond to certain situations and 2.) has no negative effects, if you don´t believe in them. In other words stress just makes you sick, if you believe it is harmful. Many coaches have known that for quite a while, but there have not been any academical studies to confirm. Now Kelly McGonigal has shown on a TED conference in June, that what makes us sick is rather the belief than the stress itself.


What motivates us to work?

What motivates us to work? Contrary to conventional wisdom, it isn’t just money. But it’s not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work. (Filmed at TEDxRiodelaPlata.)


Excellence – is it only about intelligence?

The content of many coaching sessions deals with the improvement of personal performance and excellence and many people ask themselves, what the qualities are, that make a real life genius. New research shows again it´s not talent and it´s not IQ. Dr. Angela Lee Duckworth calls it grit – and explains more during this TEDx event.

Dr. Angela Lee Duckworth is an Assistant Professor of Psychology at the University of Pennsylvania. Angela studies non-IQ competencies that predict success both academically
and professionally. Her research populations have included West Point cadets, National Spelling Bee finalists, novice teachers, salespeople, and students.


About the up- and downside of innuendos

Steven Pinker, Harvard College Professor and Johnstone Family Professor in the Department of Psychology at Harvard University, explains the logic behind using innuendos instead of speaking straight.

Relationship types (dominance, communality and reciprocity) are reflected in language. If the relationship type  is not clearly  defined, innuendos are one way to avoid conflict. Moreover, the content of innuendos only create individual knowledge instead of mutual knowledge and that´s why their content (if inappropriate) can be “taken back”.

The video also explains, why for example calling the boss by his or her first name might cause akwardness among employees instead of comfort. It also explains why mutual knowledge is so important in change-processes. This leads us back to the key role that access to information has in a democracy.

For more videos from the RSA go to RSA Comment.