RubyCom

Katharina Scheid is the founder of RubyCom. She has been working as a PR consultant in agencies as well as enterprises for more than a decade and launched many players in the IT and telecommunications arena in the German market.

While Katharina studied molecular biology she became fascinated by interactions in complex systems. After she finished her PR course, she also became a coach in communications and systemic development of organizations, to further explore the effect of communicaiton in complex systems. On her blog, she writes about PR campaigns, leadership and recent developments in communications.

Seth Godin is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. In this video he does not only give his personal view on what he thinks is the difference between managers and leaders. He also explains what´s different in todays economy compared to 10 or 15 years ago – it is no longer all about factories.

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The content of many coaching sessions deals with the improvement of personal performance and many people ask themselves, what the qualities are, that make a real life genius. New research shows again it´s not talent and it´s not IQ. Dr. Angela Lee Duckworth calls it grit – and explains more during this TEDx event.

Dr. Angela Lee Duckworth is an Assistant Professor of Psychology at the University of Pennsylvania. Angela studies non-IQ competencies that predict success both academically and professionally. Her research populations have included West Point cadets, National Spelling Bee finalists, novice teachers, salespeople, and students.

 

Steven Pinker, Harvard College Professor and Johnstone Family Professor in the Department of Psychology at Harvard University, explains the logic behind using innuendos instead of speaking straight.

Relationship types (dominance, communality and reciprocity) are reflected in language. If the relationship type  is not clearly  defined, innuendos are one way to avoid conflict. Moreover, the content of innuendos only create individual knowledge instead of mutual knowledge and that´s why their content (if inappropriate) can be “taken back”.

The video also explains, why for example calling the boss by his or her first name might cause akwardness among employees  instead of comfort. It also explains why mutual knowledge is so important in change-processes. This leads us back to the key role that access to information has in a democracy.

For more videos from the RSA go to RSA Comment.

 

 

 

Social media changes the communication culture in certain target groups, the way they gather information and prepare purchasing decisions. Many companies still do not know how best to deal with this new channel, in particular because it calls for a new culture of communication and because traditional strategies do not work.

In our strategy workshop, we help you to determine:

• Whether getting involved in social media would benefit your company (target groups, advantages and disadvantages of social media etc.)
• The departments for which social media might be a useful channel (for example: PR, customer services, sales; cost-benefit analysis)
• The kind of resources you would need (one or more employees, outsourcing to a partner etc.)
• Who in your company should be involved in your plans
• How you can represent your corporate culture in social media (wording, topics etc.)

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This lively RSA Animate, adapted from Dan Pink's talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace.

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