Watch the video here: http://vimeo.com/20290657

Dr. Angela Lee Duckworth is an Assistant Professor of Psychology at the University of
Pennsylvania. Angela studies non-IQ competencies that predict success both academically
and professionally. Her research populations have included West Point cadets, National
Spelling Bee finalists, novice teachers, salespeople, and students.

Relationship types (dominance, communality and reciprocity) are reflected in language. If the relationship type  is not clearly  defined, innuendos are one way to avoid conflict. Moreover, the content of innuendos only create individual knowledge instead of mutual knowledge and that´s why their content (if inappropriate) can be “taken back”.

The video also explains, why for example calling the boss by his or her first name might cause akwardness among employees  instead of comfort. It also explains why mutual knowledge is so important in change-processes. This leads us back to the key role that access to information has in a democracy.

For more videos from the RSA go to RSA Comment.

In our strategy workshop, we help you to determine:

• Whether getting involved in social media would benefit your company (target groups, advantages and disadvantages of social media etc.)
• The departments for which social media might be a useful channel (for example: PR, customer services, sales; cost-benefit analysis)
• The kind of resources you would need (one or more employees, outsourcing to a partner etc.)
• Who in your company should be involved in your plans
• How you can represent your corporate culture in social media (wording, topics etc.)

In addition to advice on social media strategies, we will also provide you with practical support in your day-to-day business, as well as in developing your digital discussion platforms and implementing campaigns. We will go online for you, analyse how your company is perceived and help your employees establish communication. We will formulate your social media guidelines and advise you on implementation issues. Your social media concept will thus become an integral part of your company’s overall communication strategy.

We develop all our services according to your individual requirements. Simply give us a call: +49 (0)6073-6889186 (Katharina Scheid).

Originally the Wikileaks founders thought, that all those thousands of people editing Wikipedia and all those bloggers commenting on critical issues, complaining that they never get access to an original source like established media outlets do, all these people would be delighted if they got original source material and they would spread it on the net in no time creating maximum impact.

But according to Julian Assange, this is not what he experienced. Simply publishing source material does not work. I think legal consequences do also play a role, but his conclusion is that non-professional editors only write about topics that display their values to their peers. I guess this is the reason why it is so hard to get coverage on facts that oppose the current opinion of many bloggers (and editors also), which I already experienced myself.

Assange concluded that Wikileaks had to give at least summaries of the source material or in case of more complicated stories, write an article. They actually liaised with editors to give them the material plus story on an exclusive or semi exclusive basis and to spread the embassy cable news worldwide, Wikileaks liaised with major editorial houses in the US and Europe.

A year ago many people watching the development of the internet as a news channel predicted that the internet would lead to maximum transparency. Well yes, there is much more transparency now, but the “currency” on the net (as everywhere else) is still attention, as Google puts it. The Wikipedia example shows that apart from all transparency on the net, news still follow the “old rules” in terms of how to create awareness, and that a lot of the impact (apart from the story) depends on the credibility of the publisher and the awareness he or she can create among the general public, which means inside AND outside the internet.

PS: I really like the Guardian Live Blog on Wikileaks. It´s very interesting to follow the events and comments on Wikileaks around the world in real time and in one place.

Again, the Deloitte Consultant politely declines and tries to get to
sleep. The Andersen Consultant, now somewhat agitated, says, “OK, if
you don’t know the answer you pay me $5, and if I don’t know the
answer, I’ll pay you $50!”

This catches the Deloitte Consultant’s attention, and he sees no end
to his torment unless he plays, so he agrees to the game. The
Andersen Consultant asks the first question. “What’s the distance
from the earth to the moon?”

The Deloitte Consultant doesn’t say a word, but reaches into his
wallet, pulls out a five dollar bill and hands it to the Andersen
Consultant. Now, it’s the Deloitte Consultant’s turn. He asks the
Andersen Consultant “What goes up a hill with three legs, and comes
down on four?”

The Andersen Consultant looks up at him with a puzzled look. He
takes out his laptop computer and searches all of his references.
He taps into the Airphone with his modem and searches the net and
the Library of Congress. He hooks into the Andersen Knowledge
Xchange (R), and consults with his peers around the world, all to no
avail. After about an hour, he wakes the Deloitte Consultant and
hands him $50. The Deloitte Consultant politely takes the $50 and
turns away to try to get back to sleep.

The Andersen Consultant, more than a little miffed, shakes the
Deloitte Consultant and asks “Well, so what’s the answer?”

Without a word, the Deloitte Consultant reaches into his wallet, hands
the Andersen Consultant $5, and turns away to get back to sleep.
Source: http://www.netjeff.com/humor/item.cgi?file=Consultingjoke