RubyCom

Social media changes the communication culture in certain target groups, the way they gather information and prepare purchasing decisions. Many companies still do not know how best to deal with this new channel, in particular because it calls for a new culture of communication and because traditional strategies do not work.

In our strategy workshop, we help you to determine:

• Whether getting involved in social media would benefit your company (target groups, advantages and disadvantages of social media etc.)
• The departments for which social media might be a useful channel (for example: PR, customer services, sales; cost-benefit analysis)
• The kind of resources you would need (one or more employees, outsourcing to a partner etc.)
• Who in your company should be involved in your plans
• How you can represent your corporate culture in social media (wording, topics etc.)

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Jeremiah Owyang, Industry Analyst and Partner, Altimeter Group shares his forward looking view based on recent research on how large global brands are organizing, and spending on social media.


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