What motivates us to work?

What motivates us to work? Contrary to conventional wisdom, it isn’t just money. But it’s not exactly joy either. It seems that most of us thrive by making constant progress and feeling a sense of purpose. Behavioral economist Dan Ariely presents two eye-opening experiments that reveal our unexpected and nuanced attitudes toward meaning in our work. (Filmed at TEDxRiodelaPlata.)

By Katharina Scheid

Katharina Scheid is the founder of RubyCom. She has been working as a PR consultant in agencies as well as enterprises for more than a decade and launched many players in the IT and telecommunications arena in the German market. Katharina specializes in the design of communication and creativity processes, using methods of the Art of Neurolinguistic Programming (NLP). As a certified NLP-coach (DVNLP und INLPTA) she concentrates on training and coaching leaders, helping them to change and find new solutions as well as developing excellent communication skills. While Katharina studied molecular biology she became fascinated by interactions in complex systems. On her blog, she writes about PR campaigns, leadership and recent developments in communications.